Here are some prominent reasons why OTT platforms are revolutionizing the TV watching experience in day-to-day life.

• Freedom to watch anything, anywhere:
  Compared to Television, OTT services offer a large part of the control of watching to the viewer. The viewer can decide how much they want to consume. The video feed is streamed online and thus, the viewer is no longer within the confines of time slots. With OTT platforms viewers no longer have to be compelled to worry concerning missing out on the continuation of their favorite shows.
• Support for variety of platforms:
  OTT is the abbreviation for Over the top – anytime and anyplace. These services are  readily available across a variety of devices (smartphones, laptops, and televisions). According to EY, there have been 160 million digital video viewers in 2016 alone. This base is expanding daily. Whether it’s the desire to watch a movie alone on a lazy day or spend a family evening with on the large screen, OTT platforms take care of it all.
• Cost-Effective Platform:
  Pay for six movie channels seems a waste when they are available for the price of one. OTT platforms have modified the thought of creating custom packs and selecting channels. OTT platforms provide all the content for a similar value pack as their subscription plans. With data packs and internet services becoming more cost effective, the Over The Top (OTT) platforms have a bright future in the long run.

• Globally curated Content under one roof:
  Compared to DTH cable services, OTT platforms provide an outsized kind of regional and international content. Many shows air at the same time as they would in their host country. OTT customers are usually mobile viewers and consume content from a range of places. From waiting in line at the store to even while on vacation. Global Content curated at one platform saves the need to pay for costly foreign hosts.
• No language barrier:
  A huge opportunity exists due to a large number of languages spoken in the world. Having content accessible in several languages on the far side the foremost standard ones differentiates one sort of OTT platform from the other.
• Original Content is the key:
  OTT platforms additionally offer a platform for small budget projects and web series. Original content is the main essence of all the OTT platforms. OTT provides content for people who simply cannot connect with the daily television programs. Apart from shows, OTTs strive to be an excellent platforms for stand-up comedians and travel-lifestyle ideas.
• Prompt Support:
  OTTs revolutionized the means the viewer/consumer interaction with their favorite shows. Content makers and script writers do not depend on TRPs alone. They can truly improve on their content by analyzing viewer engagement. Likes, dislikes, viewership, and comments offer qualitative feedback and a good scope for improvement in the content. Some OTTs additionally provide chat rooms wherein viewers can interact, boosting engagement with the show.

As a result, many companies employing a single, integrated UI that supports their specific business requirements make it much easier for viewers to consume, discover, and share content. D’Café is built to design and execute evolutionary OTT broadcast systems. Using Verizon digital media services for the video workflow D’Café includes everything you need to launch your own white label streaming service all controlled from a single CMS. It gives you the freedom to build, transform and grow your business and audience your way, a platform that is constantly evolving with your needs.